Marketing Plan For Fast Food Industry - 1894 Words

America has been encountering many different types of cultures since it was first founded. These distinct types of cultures lead to the development of various types of food options. Since the last three decades of the twentieth century, fast food productions stood out to be the top meal choice. The reason for this expansion of encounters with fast food has to deal with the American desire to gain more material wealth and become more prosperous which is crucial when the nation is in an economic depression. Americans expanded their encounters with fast foods to help the nation acquire the wealth that it desperately needs by means of franchising, advertising, and processing of food. A strategy that the Americans use when they seek to get out of this economic depression is Franchising. Franchising became the top choice that America has went to because of its vast potential in money-making. Franchising acquired its popularity by establishing a common method of service which gave customers the comfort that they look for when they look for a meal. The mother company surveys its baby companies to make sure that they are performing at the accepted standards.For this purpose the mother company is willing to give out training at Hamburger University to teach their workers the proper way to serve and obtain more consumers. When the customers go out to get their meals, they are going for something that they are familiar with. â€Å"Although this approach lacked variety, it lowered theirShow MoreRelatedMarketing Plan For The Fast Food Industry Essay1570 Words   |  7 Pagesbusiness processes or services, the requirement of the market plan is perceived efficient. It is a lso known that the development of the marketing plan supports the businesses to integrate the unique elements and attract the appropriate target audience. 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