Thursday, January 30, 2020
Balance of Payment Essay Example for Free
Balance of Payment Essay Definition: BOT is the difference between the various export and import of visible goods of a country during a time. If the value of visible export exceed than the value of visible import than the balance of trade is said to be in favor. OR ââ¬Å"The value of goods and services bought and sold in the world market.â⬠Cause of Adverse Balance of Payment Since independence of Pakistan, balance of payment condition was not satisfactory. Accept few years, Pakistan is facing deficit in her balance of payment. The deficit is met by the loans. The deficit is increasing day by day. â⬠¢ Import Of Machinery Developing countries are importing machines and technology to improve the industrial sector. It has made the balance of payment unfavorable because the value of capital goods is increasing day by day and we want to industrialize our economy. â⬠¢ Export Of Raw Material Exports of Pakistan depend upon raw material and semi-manufactured goods. The price of raw material is very low in the world market. So our balance of payment remains unfavorable. For instance the product of cotton reduced in 1995 due to virus, so it also affected adversely our balance of payment, because we imported cotton instead of exporting. â⬠¢ Political Unrest Many less developed countries like Pakistan are facing political unrest, which is the main cause of low production. Ultimately balance of payment remains unfavorable. In this situation investors fears to do the investment. â⬠¢ Import Of Wheat Pakistan is facing the food shortage problem and spending a huge amount of foreign exchange on its import. In the past we imported many times like wheat and it has affected our balance of payment. â⬠¢ Increase In The Sick Industrial Units Due to Nationalization a number of units are suffering a loss. These are not producing goods according to their full capacity. The low production has reduced the exports and increased the deficit of the budget. â⬠¢ Domestic Problem Floods problem and Nationalization of industries reduced the production and exports of the country. Up till now majority of afghan refugees is living in Pakistan and most of them have got National identity cards in Pakistan. Characteristic of Under-Developed Country ââ" ª High Capital Output Ratio Capital output ratio is the relationship in a given economy or in an industry for a given time period to the output of that economy or industry for similar time period. Capital output ratio in developing countries is very high because of uneconomic use of capital resources. ââ" ª Dependence On Agriculture Most of the less developed countries like Pakistan depend upon agriculture sector. The majority of population is engaged in agriculture. But unfortunately agriculture is hopelessly in a backward stage in the developing countries, the average land holding and per acre yield is low. ââ" ª Lack Of Capital Another common characteristic of developing countries is that there is a shortage of capital because of low level of incomes, low rate of saving, low rate of investment and unequal distribution of wealth. ââ" ª Vicious Circle Of Poverty A poor country is trapped in its own poverty. In the less developed countries production per capital income, saving and investment is low, so low investment leads to low production. ââ" ª Unequal Economic And Political Power For many less developed countries, a significant factor contributing to the persistence of low levels of living, rising unemployment, and growing income unequal distribution of economic and political power between the rich and the poor.à Hoarding In the developing countries like Pakistan, people have the habit of hoarding precious metals, stones and currency. Gold and silver are used as ornaments instead of productive purpose.
Wednesday, January 22, 2020
The Problems with Our Justice System :: Argumentative Persuasive Topics
The Problems with Our Justice System à The present system of justice in this country is too slow and far too lenient. Too often the punishment given to criminal offenders does not fit the crime committed. It is time to stop dragging out justice and sentencing and dragging our feet in dispensing quick and just due. All punishment should be administered in public. It is time to revert back to the "court square hanging" style of justice. This justice would lessen crime because it would prove to criminals that harsh justice would be administered. à Murder should be punished in a manner similar to the way it was committed. A man convicted of a cold-blooded shooting murder such as a drive-by shooting should go before a firing squad. Each man in that firing squad would fire one at a time so the convicted would not know when the angel of death would come for him. A man convicted of strangulation murder should be hung at high noon. A man convicted of a beating death should be slowly beaten until death comes. A Jeffery Dahmer style murderer should suffer dismemberment and decapitation. à Second time offenders of sex crimes such as rape should be castrated and emasculated slowly with a dull, rusty knife. The criminal should be revived every time he passes out from pain. This heinous crime deserves this much at the very least. After all, this person has violated another person and taken something away, a trust that can never be fully restored. The victims of these crimes never fully trust again. à Offenses such as robbery, drug dealing, vandalism and DUI should be dealt with according to the number of crimes committed. Robbers and thieves should lose fingers, joint by joint. Multiple offenders should lose their hands. Drug dealers should be put to death by overdose of the drugs they peddled. Vandals should be dealt with in the same manner as in Singapore, caning. Multiple offenders should be beaten to death. Multiple offenders of the DUI laws should be killed by alcohol poisoning except in the case of vehicular homicide in which the offender should be put to good use... as a crash test dummy. à In all crimes the accused should have his crime tattooed of the top of his right hand.
Tuesday, January 14, 2020
Marketing Plan Dutch Lady Milk Industries Essay
Dutch Lady Milk Industries Berhad (ââ¬Å"DLMIâ⬠) is a leader in the quality branded dairy business in Malaysia. It was incorporated in 1963, and was the first milk company in Malaysia to be listed on Bursa Malaysia, the local Stock Exchange in 1968. Its holding company is Royal FrieslandCampina, a Dutch multinational corporation and one of the largest milk companies in the world. Permodalan Nasional Berhad is the second largest shareholder in the Company. Corporate Vision: To spread the goodness of milk to everyone. Corporate Mission: To create value for our owners, in short and long term, by means of profitable dairy activities. To develop, produce and market a broad range of reliable, natural and nutritious dairy products that contribute to well-being and vitality of life. To recognize that know-how, quality, dedication and leadership of our employees are the most crucial assets to achieve our targets. For generations, Dutch Lady Milk Industries principal business is to supply quality dairy and infant nutrition products to the nation. Today Dutch Lady ranks among the top three dairy producers in Malaysia. Generations of Malaysians have grown up on Dutch Lady dairy products. While Dutch Lady first established itself as a manufacturer of sweetened condensed milk, Dutch Lady Milk Industriesââ¬â¢ extensive product range now spans from infant formula and growing up milk to fruit juice and yoghurt snacks. Every product innovation that rapidly develops infant and child formula range is backed by extensive research both locally and internationally. DLMI is the largest purchaser of local fresh milk from the Veterinary Services Department. It also supports local industries by using a substantial amount of local ingredients such as palm oil and sugar in its products. The quality of the Companyââ¬â¢s products is paramount. Quality Control and Quality Assurance are prime considerations. In line with this, the Company has continually been accredited with ISO 9001 certification since 1995. Strong emphasis is also placed on food safety with the implementation of HACCP (Hazard Analysis Critical Control Point) System to cover all its plants. Since it commenced manufacturing in 1963, DLMI has steadily expanded its operations in Malaysia. Its chilled plant is one ofà the most modern in South East Asia. SECTION 2.0 BUSINESS OVERVIEW Figure 1 Total market for Chilled Business [2] Source: DLMI (2009) As shown in Figure 1, the total chilled (total of eating yoghurt, yoghurt drink and cultured milk) market is consistently growing but at a very slow rate. Therefore, Dutch Lady is hoping to play a role in growing this niche market where most players neglect. From a recent study done by a third party, consumers nowadays are vey health conscious and are ready to take up anything that could help benefit their health. This is especially helpful with the females growing interest in getting slim through exercise or daily intake of nutritious yoghurt. Figure 2 Chilled Business Volume Percentage Share by Players [3] Source: ACNielsen Malaysia (2009) DLMI is currently at third position in terms of percentage volume share for chilled business in comparison to Mââ¬â¢sia Milk, the market leader and Nestle at second. This is due to DLMIââ¬â¢s limited chilled product line. Mââ¬â¢Sia Milk, though only provides Fresh and Low Fat Milk, their best seller are the 2 Litres package size and therefore, in terms of volume and value they are still the market leader. Nestle on the other hand offers a wider chilled product line by offering yoghurt, yoghurt drinks and cultured milk. These are the plausible reasons for DLMI inability to capture a larger market size because it neither produces 2 Litre package size milk not does it offers cultured milk as part of its chilled product line. Currently, the market is desperate for some product excitement and flavours. This could provide DLMI the opportunity to capture the market through target groups and segmentation of the market which will be discussed later in the other sections. Moreover, by collecting enough information of the potential areas, DLMI could use the marketing mix to help boost their sales and have a larger consumer base for the chilled market. In order to gel all these ideas into possible actions, the author would like to propose a bold move into introducing the ââ¬ËTropicanaââ¬â¢ flavor for all range and pack size for both yoghurt and drinking yoghurt. This Tropicana flavor will definitely draw attention and create a new group of consumers. Plus no other competitor products have come out with such thrilling flavor, therefore these would definitely appeal to those whomà are bored of the old traditional flavours and are looking for new range of stimulation for their taste buds. SECTION 3.0 TARGET MARKET Figure 3 Sales Review for Chilled Product by Chain [4] Source: BW (2009) As depict in Figure 3, Giant chain supermarket is the one with the highest sales value growth for chilled business and Tesco at second place. Hence, DLMI could target the consumers from both these chains as the trend that can be seen here is that consumers prefer to purchase chilled products at chain supermarkets with warehouse concept. Giant and Tesco are typically a supermarket that builds on purchasing at bulk to keep the selling price as low as possible to attract consumers that are looking for supplies at below average market price. Consumers that purchase at Tesco and Giant are generally from the middle income group and form the Malay ethnic group as the main followed by Chinese ethnic as shown in Figure 4. For that reason, we could factor in these as part of the target group for the new ââ¬ËTropicanaââ¬â¢ flavor. Figure 4 Sales Review for Chilled Product by Chain [5] Source: Dunnhumby (2009) Presently, DLMI demarcation of area is by Central (Seremban, Pahang, Klang, Kajang, Petaling Jaya); East Coast (Kota Bahru, Kuantan); North (Perak, Penang, Kedah, Perlis); South (Melaka, Batu Pahat, Johor Bahru); Sabah and Sarawak. And as shown in Figure 5, the AMS for Central seems to be the most promising area of development followed by South and then North. Therefore, it is safe to conclude that consumers at more developed areas are more particular towards living a healthy lifestyle. Figure 5 Average Monthly Sales of Chilled Business by Area [6] Source: BW (2009) Therefore, the target market that DLMI is looking at to grow their chilled market share is through three different target groups: Middle income group which frequent hypermarkets or supermarkets at central, south and north region with basket size of about RM35 to RM40 per visit; Teenagers age 35 and below whom are at the launch of their career and tends to emphazise slimming and natural beauty; Adults age 35 and above whom are more health concious towards living a longer healthy life. Since yoghurts and yoghurtà drinks are classified as convenience products as it is bought frequently and immediately at reasonably low price with many point of sales, it is therefore considered a potential market which DLMI would like to nurture in hope that they could construct a loyal customer base as a platform for future consumers while at the same time educating these consumers about the importance of eating and staying healthy. The ââ¬ËTropicanaââ¬â¢ flavour would be able to cater to these group of health concious consumers because it is rich in nutrients from all the mix tropical fruits. SECTION 4.0 LONG TERM AND SHORT TERM GOALS SHORT TERM Chilled products are very dependent on promotions, therefore for the short term goal, DLMI hope to successfully execute all promotions planned throughout the year as depicted in Table 2. The selections of the promotion are during festive seasons where consumers are more likely to spend more. The author is hoping to be a trend setter using these promotion plans by encouraging consumers to purchase more yoghurt drinks and yoghurt as a festive item instead of just a convenience product. That is the very reason why most of the promotions for the chilled products are conducted during festive seasons and national fairs. Table 2 Promotion Plan for Chilled Products [7] Source: DLMI (2009) LONG TERM In the long term however, DLMI is hoping to be able to strengthen the position further if the initial establishment succeed. These are the few long term actions that DLMI could consider: Focus on key outlets with key SKUs; Listing of only the top flavours; Operation support from chain supermarket to build business further; Conduct cross promo with any value added product; Secure additional space for greater visibility; Implementation of segmentation according to agreed planogram; Implement trade schemes to drive distribution; Mount activities to convert competitor users; Promotional activities to reward loyal users; Induce trial through giving out free sample pack size. These long term plan are also meant to be continuously conducted throughout each year to secure the share of business in the chilled market. SECTION 5.0 MARKETING STRATEGIES Figure 6 Marketing Above The Line 360à º Activation [8] Source: DLMI (2009) DLMI 360à º activation plan is one form of marketing strategy to create brand awareness and ideally brand preference among existing consumers and possibly new users who will prefer a new sort of exciting taste. The awareness campaign will touch on all forms of media from online advertising to advertising on the shelf itself to news and ads. ADVERTISING DLMI will roll out a coordinated advertising campaign to emphasize the following points: Dutch Lady yoghurt is getting better, with a new and refurbished new ââ¬ËTropicalââ¬â¢ flavor. DLMI could consider using print and broadcast ads in women-oriented mediums several weeks before the new introduction of products to inform people of how healthy is Dutch Ladyââ¬â¢s yoghurt and changing to meet their needs. Billboards, television, radio, and display signs will be primary vehicles for this. About two weeks before introduction, our ads will change from stressing our company image to stressing product line imaging. DLMI will also run specific ads the ââ¬ËTropicalââ¬â¢ flavor product stressing its benefits to the consumers. This specific part of the campaign will primarily use magazines, radio, and other mediums targeted at the under 25 aged crowd. After product introduction, will run advertising to persuade and remind consumers of our new products. There will be a customized advertisement of the video which shows the new ââ¬ËTropicalââ¬â¢ flavor with a silent background to serve the product tagline. PUBLIC RELATIONS DLMI will pursue the following public relations oriented programs: DLMI will put together a press kit showing Lââ¬â¢Orealââ¬â¢s commitment to grow and serve the Dutch market. We will include key facts including our additions to the employment rolls and charitable contributions. We will look to host and/orà sponsor events that appeal to our target markets. For our more mature audience with increased dispensable income, we will sponsor a ââ¬Å"Women in Businessâ⬠seminar. Women in key roles as models or local actresses can be presenters. For those women at home, we will look into sponsoring events that will appeal more to them ââ¬â something along the lines of a home and/or garden show and conventional housewives will be chosen as the product ambassador. We also are excited about creating Health Shows geared towards the younger and first time consumers. The Shows will focus on education of terms, etc. and actual hands-on training. They can be arranged on a small scale , e.g. a booth at a mall, to a larger event at a local hall with many booths. We will donate a portion of sales of the new ââ¬ËTropicalââ¬â¢ flavour towards slimming research. This will be displayed on all advertisements associated with the new flavour product. PRODUCT TAGLINE ââ¬Å"THE TROPICAL SILENCE THAT BRINGS HARMONY TO YOUR HEALTHâ⬠PRODUCT VIDEO * Please refer to attached flash video* SECTION 6.0 SITUATION ANALYSES GIANT S.W.O.T. ANALYSES GIANT CUSTOMER ââ¬â GIANT STRENGTHS WEAKNESS C H A N E L Hypermarket Wide distribution network with high number of stores. (Total: 110 outlets, EM: 10 outlets and PM: 91 outlets) Giant operation team welcome in-store approaches on tactical promotions (priority given to top suppliers) Store layout with event area for in-store activities Space allocation for activities at ââ¬Å"Kids Playgroundâ⬠. Issues at HQ:- No yearly promotion calendar to be furnished to suppliers for promotion planning. No full control over space allocation at store level for promotions Scan sales data provided to Category Captain limited to 7 Hypermarkets. No standard concept for HS display at CS/Supermarkets due to no plan-o-gram design for these channels. Plan-o-gram of stores is sometimes influenced by competitor Issues at DC:- No system to measure on-time delivery to stores. Weakness of delivery window to stores (too big gap from date of orders receipt to delivery that cause stock issues at store level. Capacity issue to manage high stock weight/turnover. Issues at Store Level:- Some of the store buyers are lack of understanding of internal SOP and not discipline in ordering -> lead to replenishment issues at store level. Service problems of Chilled vendors to supermarkets/CS Supermarket Cold Storage GIANT CUSTOMER ââ¬â GIANT OPPORTUNITIES THREATS C H A N E L Hypermarkets Low store productivity due to issues at DC and store level. Store expansion (5 hypermarkets & 10 supermarkets) Joint forecast with Giant in order to have smooth pipeline to stores and improve forecast accuracy. Nestle is given priority by DC on storage andà delivery to outlets (due to top-to-top agreement on sales target and incentives). Consistency in stock deliveries of competitors that helped their A&V at store level and promotion execution. Supermarket SOS improvement by initiating plan-o-gram for CS/ Supermarkets and influence store buyers to allocate more SOS to DL products. Customised promotion for Supermarkets/CS that has different shopper profile. Cold Storage GIANT DLMI IN CUSTOMER (GIANT) DLMI VS COMPETITION STRENGTH WEAKNESS OPPORTUNITIES THREATS C A T E G O R I E S Chilled We are No. 3 suppliers in Chilled category after Cotra and F&N. Strong brand equity. We are lack of focus in Chilled compared to Ambient and no creativity in promotion activity. Our facing is less prominent compared to competitors. According to Giant CM, shopper behaviour is trending towards bulk purchase in chilled category. Customized promotion in Giant to associate DLMI image of dairy expert Competitors (Cotra and Nestle) are dominant in this category. RTE We are No. 2 supplier in this category after Nestle. We are offered lower margin to Giant compared to other suppliers. Multipack promotion (Buy 4 at RMxx) to encourage bulk purchase. Mini road show for LF RTE and DKY in order to bring new excitement to shoppers. Stiff competition from Nestle:- 60% contribution to total sales Deep pocket and react fast to competition. Category captain. Dominant SOS at store level. Shine DKY Continual innovation from DLMI who has strong market share in DKY segment. Creative to bring new things to shoppers, Lack of communication for benefits of ââ¬Å"green tea extractâ⬠to the shoppers although itââ¬â¢s one of the key selling points. Based on TNS research, we are strong in retail chain with high % of Chinese compared to those with high % of Malay (i.e. Giant). Lack of margin to retailer (as above for RTE). Communication of product benefits via sampling at selected stores. Giant has the right shopper profile for SHINE to build a bigger consumer base. Promotion differentiation (i.e. TP FOC premium) to target Giantââ¬â¢s shoppers (Based on TNS research, promotion with premium giveaway is proven effective in this category). Customized promotion for CS that captured the target shoppers. Explore TP/Triple packs promo to increase volume. Road show to create awareness and enhance communication to the target shoppers. TESCO S.W.O.T. ANALYSES TESCO CUSTOMER ââ¬â TESCO STRENGTH WEAKNESS OPPORTUNITIES THREATS C H A N E L Hypermarket Tesco is well-positioned for further growth to be No. 1 Retailer Limited products range offer to customers as Tescoââ¬â¢s selection on high quality products, good turnover brands and high profit margin. Strong expansion with 10 outlets opening (5 in Q2-Q3 & 2 in Q4) No full control and influence over space allocation as category captain. Competency in supply chain management and efficiency. Centralized system in Tesco that facilitates its EDLC operating model whilst building service levels. Tescoââ¬â¢s regulation leads to inflexibility in execution such as no premium, no cross-category promo etc. With the strength of operating system and supply chain in Tesco to drive efficiency and improve stock turn ratios. Joint forecast is required especially during promotion to maximize the sales opportunity. Tesco is a value-led retailer; its pricing policy is to ââ¬Å"be the right price on all comparable products versus the benchmarkâ⬠and to be the ââ¬Å"best value retailerâ⬠. Tescoââ¬â¢s ability to gain customer insight, perform robust customer segmentation and deliver personalized marketing communication from its Club card loyalty Facing difficulties on stocks replenishment to be influenced at store level as store buyers are very dependent on system. The shopper behaviour insight gained from Tescoââ¬â¢s loyalty card data is currently used by Tesco in strategic decision-making, and to drive promotional activity Tesco has developed great expertise in private label development, and enable it to differentiate its offer from its competitors, build brand loyalty, grow margin and demonstrate both price and quality credentials. With the strong operating system and strategy having by Tesco, strong influence power from HQ to store level on execution and operation issue to leads the smooth process Have long term initiatives calendar plan (12 month rolling initiatives calendar) in order to work closely with Tesco (eg, P&G, Nestle and Dumex) Tesco is growing ag gressively to become big player in the retail market and it has market leading position which empowered them to have better negotiation power and demand against suppliers. PRODUCT COMPETITION ANALYSES Type DLMI Chilled Products Competing Products Eating Yoghurt Low Fat Nestle Fat Free, Marigold 0% Fat, F&N Alive, Private Label Drinking Yoghurt Low Fat & SHINE Nestle Bliss, Sunglo Lassi, Private Label SECTION 7.0 ACTION PLAN / IMPLEMENTATION Objective To be the strong No 2 position in the chilled market Selected strategy To focus on major promotion with 3 major fair and to participate in milk campaign Action Who By When Resources Measures To maintain at least 3 times promotion KAM & TM Mac, July & Nov Mktg Incremental of 80% ââ¬â 90% To participate in 3 major fair & Milk For Life campaign KAM & TM Jun Mktg Anniversary & Milk For Life Campaign. Promotion generates about 200-400% growth, approx RM 700k To explore carton sales KAM Quarterly TM & Mktg Especially on RTE and DKY To create customized pack KAM Jun TM & Mktg Especially on RTE and DKY SECTION 8.0 CONCLUSIONS To conclude, even though chilled category is still at its infancy stage, the potential to grow is there. More and more Malaysians are becoming more health conscious and they are constantly looking for new exciting reasons for them to continue staying healthy. Other than that, Malaysians also tend to only buy chilled products only during promotions periods or when and as needed. Therefore such a mindset should be change and Dutch Lady should be a trend setter for such changes to happen. The proposed of this new flavor is also an opportunity for DLMI to open a new window to educate the consumers that besides exercising, the only way to stay healthy is to eat and drink healthy too. The author would again reiterate that all data provided are drilled solely by the author alone. The sources of the data taken are from the programmes and third party software that capture real life scan sales data and consumer off take. Read more: http://www.ukessays.com/essays/marketing/marketing-plan-dutch-lady-milk-industries-marketing-essay.php#ixzz37v6oAx4k
Monday, January 6, 2020
Idioms and Expressions With Make
The following idioms and expressions use make. Each idiom or expression has a definition and example sentences to help you understand these common idiomatic expressions with make. Once you have studied these expressions, test your knowledge with quiz testing idioms and expressions with make. There are many other words that often find their way into common idioms and expressions including have, run, work, and like. Make a Beeline for Someone or Something To go directly to someone or something as soon as you arrive. I got to the party and made a beeline for Susan.He made a beeline for the booth as soon as he arrived. Make a Clean Sweep To get rid of everything or everyone to start anew. Im afraid well have to make a clean sweep and start over.The police made a clean sweep of the area by arresting everyone.à Make a Comeback To become successful again after having been away from the scene or society for a long time The actress made a comeback in her latest movie.Youll have to make a comeback and take over the company. Make a Face Contort your face, make a strange expression often used with at someone. She tasted the soup and made a face. It must have been awful.Dont make a face at me! I know youre not happy. Make a Fool out of Someone To trick someone and make them look bad. She made a fool out of him and then left him for another man.I dont think youll ever make a fool out of me. Make a Fuss To pay a lot of attention to someone or something. She made a fuss the last time we visited, so lets take a gift.Im afraid I make a bit of a fuss over my plants in the garden. Make a Go of It To become successful, have success in business. It took us a few years to make a go of it, but everythings fine now.Bob made a go of it as an opera singer in Europe.à Make a Killing To earn a lot of money. Peter has been making a killing as a hedge fund manager.They made a killing in real estate and retired. Make a Living To earn money in a profession or trade. He makes a living selling insurance to the elderly.Can you make a good living by teaching? Make a Name for Oneself To become famous or well known. Jennifer made a name for herself as an actress on Broadway.One day youll get out into the world and make a name for yourself. Make a Point To make something understood to others. Im trying to make a point about your lack of effort.The presentation made the point that you need to start saving early in life. Make a Run for It To try to escape from a bad situation, or just from the rain or something equally unpleasant. Lets make a run for those trees over there. They should keep us dry.The bank robbers made a run for it, but the police caught them within two hours. Make a Scene To become very upset and vocal so that others notice you. The little girl made a scene every time her mother didnt immediately buy her what she wanted.Dont make a scene about this. Lets go home and talk about it. Make a Stink To complain loudly about something. She made a stink to human resources after she didnt get the promotion.Ill go down to the store and make a stink about this! Make an Example of Someone To do something negative to someone in order that others understand that they should not do the same. The boss decided to fire him to make an example of him to the other employees.Im afraid he made an example of her and she started to cry in front of everybody. Make an Exception To not do something that is usually the rule. Ill make an exception this one time. Next time, dont forget your homework.Can you make an exception and let me take the test next week? Make Arrangementsà To do everything needed in order to be sure that something is done properly. Ill make arrangements for this to be shipped to Japan.We made arrangements for the meeting next week. Make Ends Meet To earn enough money to pay the bills. He works as an English teacher to make ends meet.You might not get rich, but youll certainly make ends meet. Make Fun Ofà To joke at the expense of someone. He made fun of her makeup and she began to cry.Dont make fun of Peter! Hes a great guy! Make Good on Something To do something you have promised or feel you owe someone. Let me make good on it by taking you out to dinner.Jason made good on the bet after two weeks.à Make Light of Something To joke about something serious. I think you need to make light of the whole situation. What good does it do to worry so much?They made light of the mistake and continued with the job. Make Mischief To do something naughty, to get in trouble. The boys made mischief over the holidays and were grounded for three days.I know youre making mischief. I can see the twinkle in your eye. Make Senseà To try to understand something, to be understandable. Does that make any sense to you?Im trying to make sense of this situation. Make Short Work of Something To do something quickly. Lets make short work of the garden and have a beer.She made short work of the report and moved on to the presentation. Make Someone Tick To be responsible for how someone acts in life. His love of music makes him tick.What makes you tick? What really gets you excited? Make Something Up To invent something that isnt true, to tell a false story. He made up an excuse to get out of work that day.Have you ever made something up? Make the Grade To be good enough. Im afraid your work here doesnt make the grade.Do you think this painting will make the grade at the competition? Make Waves To cause others trouble, often by complaining a lot. Can also mean to become noticed, usually by some type of disruption, which can be good or bad. Many people say its important to not make waves at work. Thats how we get into a mess!Her father made waves until the school decided to give her another chance.
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